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At the same time, merchant representatives have long convinced themselves that they have encouraged customers to use virtual loyalty cards, so they don’t see any problems.
The news portal tv3.lt contacted an outraged woman who cut the loyalty cards of large supermarkets and Facebook groups that urge others to do the same.
According to her, the decision not to allow unvaccinated people to enter supermarkets with an area of more than 1,500 square meters is illogical and forces people to shake their wallets.
“I live in the suburbs, I go shopping in Šiauliai to go shopping. There are more stores, more options, I can buy more diverse products and thus avoid frequent visits to stores.
Second, shopping there even with a car trip is cheaper because shopping in local markets or stores is definitely more expensive. You can pay a few tens of cents more for a cucumber or a bottle of water. Cents by cents are converted to euros. Now it’s going to cost me more to live, because I’ll have to buy food in local stores, ”said Laura (name changed to aut. last.).
Asked if the loyalty cards would not be used in the smaller supermarkets, the woman replied that with this gesture she showed her desire to distance herself from the “segregation of people”.
Some support the idea, others reject it
On social media like Laura, there are at least a few dozen. Some share images of how to cut loyalty cards, others of how to burn.
But the reactions to the actions are also of all kinds. Supporters are also getting help from various critics of the idea, who say people will achieve nothing with such expressions.
“I have a question: why?”, “Lack of attention. Now you will have to beat the phones because there are apps’ai (gadgets – aut. last)“After a month at the box office, the seller asks how to get the thank you card,” “I’m hurting myself, not Maxima,” the commenters write.
Also, these promotions were not missed. memorandum pages.
Political corpses page Facebook attracting more than 12,000 people, it mockingly asks “to join the cut-off of discount cards, pay full price for products and support major supermarkets.”
Supermarkets themselves urge shoppers to abandon plastic cards
The news portal tv3.lt tried to contact the representatives of Maxima, Iki and Rimi, the stores with the highest number of photos of loyalty card cuts, and asked them how they reacted to this citizen campaign.
According to Ernesta Dapkienė, director of the Communication and Image Department at Maxima, the supermarket chain has been urging customers for some time to give up plastic loyalty cards so they don’t see any problems.
“We understand the discontent of the people and regret the possible inconveniences, but for our part we must comply with all the restrictions imposed by the Government of Lithuania, which came into effect on September 13. We have been doing this responsibly since the beginning of the pandemic, when the quarantine was first announced, with additional guidance on safety and hygiene conditions.
For several years now, we have been urging customers to abandon plastic card options and actively use the mobile app. We are just starting to distribute a newer and more convenient version, “he said.
The former Maxima Corporate Affairs Manager on his Facebook account jokingly responded to the following loyalty card cut-off campaign:
„Afigiena #viral Promotion of the Maxima mobile application! Prestige old colleagues! And go for it, cut that non-organic plastic and use the benefits of the Thank You Card on your phone! He wrote.
Rimi communicators say they notice residents’ initiatives, but emphasize that they value each client, “regardless of their immunization options.”
“We are responsible for the implementation of the requirements established by the state, and we invite our clients who wish to express their opinion about them to contact the competent authorities that can comment on them: the Ministry of Health and the Government,” he added. . representatives of the shopping center commented.
The representatives of the communication “Iki” did not agree to comment on this situation in more detail, they only assured that this retail network is waiting for all customers.
Psychologist: people protest when they are subject to restrictions
Visvaldas Legkauskas, associate professor of psychology at Vytautas Magnus University (VMU), affirms that such a gesture by the population, the massive cutting of loyalty cards, is a kind of protest.
“As people experience inconveniences and limitations, they tend to protest, to express their discontent. The purpose of the restrictions is to help people rethink whether their job is really worth keeping, ”he says.
However, according to him, the resentments observed in the Internet space should not be significantly emphasized, since the situation is much softer.
“In general, a group of this size would not be noticed at all. Normally there would be nothing to talk about, but in this case, the behavior of that group is causing problems for the entire society and that is only why someone points it out. Otherwise, a similar group of people is opposed to the introduction of 5G. Nobody even realizes that they are, “says V. Legkauskas.
According to him, it should not be said that there is also a lot of resistance in society, because “the absolute majority of society is focused on the fight against the virus. A very small part of society is determined to fight actively “:
“It just came to our attention then. <...> In this case, through this group of people we have to suffer real hardships, experience more hardships for the entire society than necessary, then the visibility of that group arises, the vast majority pay attention to this group ”, he comments below.
As of September 13, the doors of 186 major retail chains in Lithuania have been closed for those without opportunities.
Even before the restrictions came into effect, stores in the capital published a list of stores where a passport of opportunities is required. You can find it here.
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