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The 21-year-old archive on paper has 1.7kg of fashion and 360 well-designed pages, the most interesting shots from the podium, and invisible behind-the-scenes images.
Identical covers with a cult skull are intentionally misleading – show me which side of the book you’ll open, I’ll tell you who you are as a bird.
“It just came to our notice then. But only the quarantine frost allowed us to take the idea seriously: every day, like at work, for exactly nine months. I don’t know if birth rates have increased around the world, but the number of fashion books on the shelves has really increased, it’s finally time to look back at the archives. I had to disassemble not only all data carriers, but also revive my memory. Time is the best appraiser, but ruthless Remove scratch-free papers, compacts, obsolete memories and filter the work done. Then, in the content of the book, only what does not have an expiration date, relevant today and tomorrow.
If everything had to be repeated again, I have no doubt that the book would be different. Capturing the mood and energy of the festival is quite subjective work, it is a feeling of the moment, ”says Sandra Straukaitė, ideological leader and designer of the festival, about the book behind the scenes.
Diagnosis – violetomania
The violet cover color was also chosen at random.
It was she who mastered the impressionist palette.
In 1881, the French painter Édouard Manet told his friends that the fresh air smelled purple.
Although many mocked and diagnosed the Impressionists with a chronic violet disease, the artists themselves never questioned their decision to ignore the academic style of representing the world and sought to capture the beauty of the moment.
Today, it is no longer necessary to appear for the “Fashion Infection”, the work of twenty-two shows is quite eloquent, it is the largest annual fashion festival in Lithuania and the Baltic countries, which has undoubtedly become the equivalent of creativity. and quality.
The teachings on what and how to do, what is beautiful and promising, useful or fashionable, were shared by all who are not good, but true to their idea, the Fashion Infection team is always one step ahead.
“Only by collecting photos, flipping through posters and other artifacts do you realize how much has been done and how many people have contributed to it. We know everyone’s names by heart! Photographers’ contributions are files of immeasurable size. It’s true that the ruined hard drive and some of the missing photos proved once again that the technique is not eternal, so now we not only have a paper version, but also an indestructible archival medium at the Kopa press. “Fashion Infection “It’s a celebration for us. This is an endless story, and maybe even the beginning of the second volume,” says Rūta Bagdzevičiūtė, the festival’s set architect and one of the book’s compilers.
Who received the first copy?
The August rain did not deter the Vilnius dressmakers.
Under the roof of the renovated Neringa Hotel, the public enthusiastically opened the pages of the new book to the rhythm of DJ Ugnė Uma.
It was not only the bright cuts of the guests that drew attention, but also the interpretation of the designer Mantas Bartkus and the F6 Gaidys “Physical Education” collection.
So far, this has been a rare opportunity to browse the book live.
The news of “Mados infekcijos” will be available only in the online store www.shop-us.eu from August 20.
And the first copy with Sandra’s desire to come to Vilnius has already left for Spain for the Russian artist Andrey Bartenev.
It’s no secret that “Fashion Infection” viewers always applaud him when they stand up!
