Lithuanian companies that support LGBT: what matters is not the statements, but the actions Business

According to L. Pakalniškis, the makeover on social media or multiple posters should be viewed as support, not a publicity stunt.

“It’s a position statement and all of those things are welcome. People are not afraid, companies and brands are not afraid to express their opinion and support justice ”. 15 minutes he claimed.

However, according to L. Pakalniškis, it is important that the company statements and the actual tolerance coincide.

“The strongest steps are not what you say, but how you behave. If employees are treated the same, regardless of their opinions or sexual orientation, that’s the most important thing. It’s just advertising, showing your position, and those first steps are more important, “he said.

Photo by Sigismund Gedvila / 15min / Baltic Pride 2019

15 minutes features six companies that have publicly expressed their support for the LGBT community.

“Douglas LT”

Cosmetics and Perfumery Retail Network claims that it not only expresses its support for the LGBTQI + community with beautiful posters or a color-changing logo. According to Milda Norkūnaitė, head of the company’s purchasing and marketing department, this year five employees from the Netherlands, Spain and Germany share experiences and a personal journey towards self-knowledge and advice to allies and members of the LGBTQI + community.