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At the beginning of the report, T. Matutytė explained that those born in 1997-2012 could be considered people of generation Z, and after 4-5 years they should represent up to 27 percent. from every worker.
“Generation Z is born with the Internet and often with the phone in hand, they are creative, young, independent and very ready to create. They are brave.
Many of them already had internet in their homes at that time and life was moving towards modern everyday life. This is the first generation that was born in Independent Lithuania and it is important to say that their attitude is the most different from previous generations, because they have different financial and technological visions ”, he described.
Take Matutytė
According to the manager, this generation also does not like to invest in big things, say, buying a car, because it will not have much importance and value later on.
“It does not add value, it does not generate money. In that case, this generation is taking advantage of new opportunities, like sharing service or Netflix instead of cable TV, ”he said, predicting that one of the most interesting facts about these people is that Gen Z will change at all in his entire life: 18 jobs, 6 career positions, and 15 homes.
As he said, half of Gen Z spends 10 hours a day in front of screens. While many of them study and therefore communicate with friends, a large number also read books, news, are interested in various activities and make payments on screens.
“Gen Z can mostly hold 8 seconds of attention per video, image or text, so we can only imagine the amount of different content and knowledge that person gets during that day,” he added.
True, 58 percent. These people say the best way to break screens is to help them shop in physical stores. As T. Matutytė emphasized, this means that if it was previously thought that Amazon would replace our physical stores, it is now clear that this should not happen in the near future.
In summary, the manager said that in 10 years, this generation will probably be the largest generation and will have more purchasing power than the last two generations combined.
“In 10 years, this generation will have the highest purchasing power. They will have more than the previous two generations.
This is worth taking into account when we think that the new generation is relaxed, tries hard, wants to live freely and independently, although perhaps we should have more responsibilities, but knowing all this, we should think that Generation Z has some distinctions from other generations.
And they are the conquerors of the world, who will have the greatest purchasing power and will be our potential clients ”, said T. Matutytė.
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