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The event, which took place on Saturday, quickly received a lot of public criticism: not only the artists, but also their second half appeared on television screens, some participants hugged and kissed on the cheeks, forcing to question the requirements of quarantine.
Numerous public figures and well-known politicians criticized the event.
The police began to explain the circumstances and the Minister of the Interior, Agnė Bilotaitė, immediately declared that those who did not comply with the quarantine requirements would be obliged to take responsibility.
On Monday, MAMA organizers circulated a statement describing their position.
“First, the Kaunas arena” Žalgiris “and other arenas in Lithuania have been operating for several months as television studios, where a more powerful stage can be built, if necessary, the entire orchestra can fit, and in the case of the MAMA television this year filming – implementation of technological innovations – virtual reality solutions.
In addition to visual innovations, nostalgic memories were submerged when MAMA celebrations with 10,000 people were still taking place on this stage. As the show organically blended with the live awards, some viewers may have been misled by historical episodes, as if what was actually filmed in 2012, 2015 or 2019 is happening in the Žalgiris arena here and now.
This year’s broadcast was prepared with particular precision, in consultation with professionals from the Spanish, Danish and German sports and cultural sectors, who are already setting examples to the world of how to create ephemeral security bubbles and revitalize the languishing art world.
The MAMA-related filming took place over more than a day. Due to safety and maximum flow limitation, the number of working personnel was also greatly reduced. Strictly abandoned by the public. Tickets are not sold, people outside the awards are not allowed.
The sand was zoned, sanitizing mats were placed at entrances to important rooms, and hand sanitizer was plentiful everywhere. Surfaces and microphones were constantly cleaned and disinfected. All staff wore masks.
Before entering the awards filming through the special entrance, all entrants underwent rapid COVID-19 antigen tests on site, allowing for rapid case detection.
Participant testing, evaluation of results, and interpretation were performed by health professionals. A positive test response was also found during testing, so this participant, who came to the shoot alone and was unable to contact others, was not admitted and was urgently isolated. The entrance and testing room were quickly disinfected.
Each participant in the MAMA broadcast had a specific arrival time. Arrival times and distances were also noted in the red carpet area. Photographers have also recorded groups of musicians on the Red Carpet, but they are working groups. In this case – to test “, – says the message sent by the organizers.
It also features comments from the clinic’s health care specialists, Martynas Tyla, the president of the MAMA association, and television producer Saulius Urbonavičius-Samos.
“By limiting the flow of participants, the sand tests took two days. All the organizers and participants of the filming were screened. The organizers, in collaboration with health professionals, created an infrastructure in the arena that allowed the safety of the participants.
We encourage all broadcasters and, in the future, event organizers, to follow this example and conduct COVID-19 testing prior to any meeting. Perhaps by increasing the scope of the tests, we can return a little to normal life and open the door more and more, ”said the clinic’s health specialists officially.
According to M. Tyla, the organization of the awards was based on examples.
“We used examples: how companies should prove work. Now we have asked doctors to re-evaluate the situation. Let’s analyze this event, talk about it and see how we can continue to live and work in a new reality. Because there are still no other solutions ”, said the president of the MAMA association.
“It just came to our attention then. Some of the moments, like the massive appearance of the nominees on stage, were just emotional. Maybe the people, who found themselves in a huge space, a 22 thousand square meter arena and, Furthermore, all with negative tests, they felt too safe and relaxed, said the producer of the broadcast S.Urbonavičius-Samas. .
And already after the MAMA broadcast, many representatives of the music business commented that this could be an open-minded experiment. Because everyone’s goal is to learn to live a new reality. The virus has not gone anywhere.
It probably won’t go away. And let this be an example for the future discussion of how we will live in the new reality, how our sectors of sport, culture, education will function. We want to start a debate and find new solutions as soon as possible. “
The organizers of MAMA also remember that exactly one year ago, the first to host a special television broadcast, in which musicians gave concerts from home and raised 128 thousand euros for medical support.
