Former Prime Minister S. Skvernelis invited retail chain Aldi to Lithuania



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“Yes, one of those letters was also written for this retail chain,” S. Skvernelis told “Žinių radio” on Friday.

If this retail network will actually appear in Lithuania, S. Skvernelis could not answer.

“Many people think that it is enough to contact an investor, and he will come to see you tomorrow after packing the suitcase. The process is long enough. The market and opportunities for expansion are studied, as well as the business conditions, the environment tax, the need for employees and the possibilities of satisfying it.

I hope those intentions are real. If a sales network came to us, the consumer would win. We will all win, “said S. Skvernelis.

He believes that the entry of a new player could lower the prices of certain commodities. He compared this with the example of the retail chain Lidl.

“We have a specific and exclusive range. There are also opportunities for our producers to supply products to those networks and compete. There are more favorable conditions and prices for consumers, a wide enough choice.

There are comparable basket prices for similar products across networks. There is competition, desire to attract the buyer. And the number of buyers in Lithuania is not increasing, taking into account the demographic situation, so the arrival of a new market participant will have to redistribute existing market capacities. It’s only better for consumers because of that, ”emphasized S. Skvernelis.

News portal lrytas.lt Remember that this Monday it was announced that the German low-price retail chain Aldi is arriving in Lithuania, which plans to open at least 15 stores in the country per year. This was announced by the portal vz.lt, based on sources.

According to them, unlike its competitor Lidl, Aldi planned a rapid and aggressive development in Lithuania.

One source noted that any information related to the retail chain’s plans in Lithuania is completely confidential. However, Aldi may enter Lithuania independently or to acquire an existing commercial market player.

It turned out that they were interested in acquiring one of the largest retail chains in the country, Norfa, but the talks did not end.

“We have contacted each other for sure, but we have not received such a specific offer. To be honest, now I really do not remember if it was before or after the New Year, but recently,” said Dainius Dundulis, owner of the Norfa group of companies, at BNS .

According to him, Aldi would become a serious competitor in the Lithuanian retail market.

“I can safely say that he (Aldi – BNS) is a serious competitor for all outlets operating in Lithuania, and especially for large retail chains,” D. Dundulis told BNS.

Portal lrytas.lt The economists interviewed predicted that the appearance of a new brand in the Lithuanian market in the long term will not reduce prices, but Aldi will attract customers for some time with lower prices for specific products. This can affect incumbents as well, as competition will only increase further. An intensified price war can be expected.

However, according to economists, the old retail chains should not exit the market because of a new player.

One of Aldi’s main competitors internationally is another German retail chain, Lidl, which has been operating in Lithuania for almost five years and has 54 stores in 22 cities.

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