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On March 5, the new season of League A starts, in which football fans will see many news.
Starting this season, the Lithuanian Football Federation (LFF) will directly contribute to the organization of the championship, which will contribute to the organization, execution and awareness of the league with its own resources and resources.
“We are excited about the big changes for next season, both for the new general sponsor and for the new media partners.
We hope that by joining forces and having a great team of professionals, we can offer the Lithuanian football community a good and high-quality product, ”said LFF General Secretary Edgaras Stankevičius.
Optibet betting company becomes general sponsor of the championship
The general sponsor of the new season A league becomes the Optibet betting company, so from next season the championship will be renamed Optibet A League.
The deal means League A will have a general sponsor for the first time since the 2016 season.
“Optibet operates in all the Baltic countries according to the same principles, including active cooperation with sports organizations: teams of various sports, national teams, leagues. Lithuania is no exception.
The Lithuanian Football Federation, when we started working in Lithuania, was our first partner in the field of sports, we have worked together successfully for the second year. As the years were far from ordinary, we had the opportunity to observe very closely not only normal work, but also quick reactions to the changing situation, the ability to adapt to very unfavorable circumstances and continue to get results. During this time, we have gained a lot of trust in the federation and in the people who work on its behalf.
So when we heard the news that the LFF was joining League A, it was immediately clear that the league would receive a powerful boost both organizationally and ideologically. Our company believes that business support is a prerequisite for the growth of sports, so seeing the opportunity, we are strengthening our contribution to Lithuanian football.
Soccer is the most important sport in the world, but due to many different circumstances in Lithuania, it still needs to grow in popularity and strengthen its position in the hearts of sports fans. Optibet is a relatively young brand in Lithuania, we make a lot of efforts to become a well-known company and establish ourselves in the market. So we are united by a league with the same goal: a strong desire to grow.
This year is, in many ways, a year of change, we want to be part of that change and grow together ”, said Greta Žudytė, brand manager of Optibet in Lithuania.
The broadcasts of the matches are broadcast on TV3 media channels
Starting next season, League A will also return to television screens – an agreement has been reached with the TV3 media group, which will broadcast all the matches of the next championship on the Internet and on television.
The core matches of each round will be broadcast live on TV6, so that every Friday at 6pm, the country’s football fans will be invited to join TV6, where the matches of the core round will be broadcast.
All other matches will be shown directly on the TV3.lt portal and on the TV3 PLAY platform.
“Football is a team sport. We joined the team together with the Lithuanian Football Federation, League A and the best creators of audiovisual material for attacking tactics: it is time to show people that club football Lithuanian is fun and ensuring that it is accessible to everyone. Our experience with sports broadcasts and the number of available media platforms will allow sports fans to comfortably watch matches anywhere and anytime, both on television and online platforms. In addition, this multiplatform is especially beneficial for current and future sponsors of the A League. We have no doubt that this teamwork will bring great results for everyone, because only by working and creating can we create value, not with criticism. We choose to create ”Said Arvydas Rimas, creative director of TV3.
Pasak. A. Rimo, it can be seen that the interest in Lithuanian football is really growing and it is gaining more and more the attention of the spectators.
“Our long-established friendship with the Lithuanian Football Association delights not only us, but also our spectators. Both the LFF Hegelmann Cup matches broadcast by us and the choice of the best in Lithuanian football aroused great interest and active participation from viewers on all our channels. That is why we are determined to continue offering interesting content for sports lovers. Our goal is to ensure not only interesting fights, but also high-quality and technically advanced game broadcasts that bring joy to viewers, ”said A. Rimas.
The new season of the Optibet A League will open on March 5 (Friday) with the meeting of Vilnius Žalgiris and Vilnius Knights, which you can watch live on TV6 from 6:00 p.m.
Changes in the governance structure of League A as well
There are also changes in the governing structure of the league itself.
During the Extraordinary General Meeting of League A of Lithuanian Football Clubs, a new director of League A Optibet was unanimously appointed: Meda Piečytė.
The working group will be made up of the heads and employees of the LFF Marketing and Communication Department and the employees of the Optibet A League. M. Piečytė will also lead the Administration Department, Dalius Matvejevas, the Production Department, Aušrinė Sakalauskaitė, the Trade and Development Department, and Kęstutis Karpavičius, the Finance Department.
Close cooperation will take place with both the LFF Marketing and Communication Department and the LFF Competition and Licensing Department.
The Optibet A League team is open to offers and football professionals. Whenever possible, we will seek additional resources to help us build a valuable product.
“We are very satisfied with the closer cooperation with the Lithuanian Football Federation and we are glad that the new general sponsor” Optibet “has joined us, and the match will be broadcast on TV6.
The new season presents us with many interesting and responsible challenges, but with such a team we will strive to create a more attractive product for sponsors, fans and the football community, which will evoke even more positive emotions, ”said Jan Nevoina, president of League A.
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