Drivers Guess The Alcohol Business On Social Media: Push To Change Logos, Delete Records | Deal

The Naminė Pelėda company, owner of the Vyno klubas brand, is engaged in the importation and sale of wine and other beverages, as well as education on the consumption of beverages. It is run by well-known entrepreneurs Rasa and Arūnas Starkai in the public space. Like many companies, it communicates on social media.

However, this week Rasa Starkus received a call from representatives of NTAKD. The company was warned that entries on Facebook accounts, as well as the Wine Club logo depicting a person smelling wine in a glass, are advertisements for alcohol and should be removed.

According to R. Starkus, the department was also trapped by social media communication, including widely used phrases such as “wine culture” in the records.

“Their argument is that the phrase ‘wine culture’ improves our image and encourages alcohol consumption.” Advertising for alcohol products, I imagine, is information about the product: price, features, etc. Now they are starting to stick to logos too. When we organize an exhibition, we do not have the right to put our logo on the advertisement. They have combined information and advertising in one: if you try something, there is a sommelier training, you can not put it. Wine is complex and you have to talk about it, but if you say the drink tastes good, it will match what we offer to buy. ” 15 minutes outraged R. Starkus.

According to the interlocutor, the company has not acted so far because it is not entirely sure what to do. Representatives of NTAKD contacted the entrepreneurs by phone, for which they requested to send a documented claim.

I had to change the logo

This is not the only case. Pakruojis Manor Distillery and Brewery found itself in a similar situation and decided to change its logo in January after a call from NTAKD.

It is true that, unlike the Wine Club case, the distillery logo did not have easily distinguishable alcohol-related symbols: it was distinguished from the usual inscription only by a more sophisticated font combined with elements that resembled distillation tubes.

“It just came to our attention then. The law was passed by the previous authorities and decisions were made hastily. We tried to fight it in simple ways: we renamed it a historic distillery, because we are also a historic place. The question is whether to ban history. “, said. 15 minutes Ironically, the head of the company Šarūnas Karalius.