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The UFC 257 tournament last weekend received a lot of attention on social media, and the main participants in the fight You will meet McGregoras Y Dustinas Poirier attracted new fans.
Sports industry analysts at Nielsen Sports have produced a report revealing that despite Poirier’s loss, McGregor was the most talked about player last week.
22.7 million were generated in the “week of March”. fan participation on various social networks, and C. McGregor himself was mentioned 1.7 times more than the man who hit him.
C. McGregor himself received 439 thousand. new fans, but that’s a lot less than a year ago, when C. McGregor in 40 sec. He beat Donald Cerrone and then made 1.4 million. new fans.
Meanwhile, D. Poirier not only put on a fantastic show, but also attracted 520 thousand. new fans, which is more than D. Cerone, who attracted 341,000 a year after the fight against C. McGregor. new followers. For someone looking to spread the word about their charitable projects, this is very good news and it may also help sell a few extra bottles of Louisiana hot sauce.
Unsurprisingly, the tournament was popular on official UFC accounts as well, generating $ 43 million. inclusions. During “fight week,” the tournament was mentioned by nearly 100,000. together.
Spencer Nolan, CEO of Nielsen Sports UK, said McGregor’s popularity was exceptional.
“Conoras has shown once again that despite a hiatus in the year, its popularity on social networks remains at an unprecedented level. The online conversations centered on the fact that C. McGregor lost and the victory for D. Poirier. He tells us that to win or lose, he is still the main character who has beaten the entire sport, ”said S. Nolan.
Popularity of the best lightweight fighters on social networks (followers):
| Rating location | Fighter | |||
|---|---|---|---|---|
| Champion | Chabibas Nuramgomedovas | 27 million. | 1.4 million. | 3.6 million. |
| one | Dustinas Poirier | 2.5 million. | 496.1 thousand | 525 thousand |
| 2 | Justin gaethje | 1.3 million. | 356.1 thousand | 489 thousand |
| 3 | Charlesas Oliveira | 534 thousand | 19,2 thousand | 15 thousand |
| 4 | Michaelis Chandleris | 699 thousand | 82.8 thousand | 86 thousand |
| 5 | Tony ferguson | 2.4 million. | 597.1 thousand | 417 thousand |
| 6 | You will meet McGregoras | 39.1 million. | 8.5 million. | 12.1 million. |
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