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Pascal Rossignol (Scanpix / Reuters) nuotr.
The head of the American internet giant in Australia says he will have to fire up search engines in the country if a superstitious bill to force Google and Facebook to pay media companies for the right to use their content becomes law.
Australia is considering passing a law that would force the technology to negotiate payments with local publishers and issuers for content driven by search results and social media traffic. The draft also stipulates that in the event that consensus cannot be reached, the price will be set by a government-appointed arbitrator.
At a Senate meeting in the Australian capital Canberra on Friday, Mel Silva, Google’s chief executive officer in Australia and New Zealand, said the current bill is completely inappropriate, not even correctable.
Given the uncontrollable financial and operational risks that would arise if the project version were to become a gamble, we would have no choice but to stop providing Google search services in Australia, CNN Money quotes Ms Silva.
This would be a bad outcome not only for us, but also for Australian businesses, a variety of media and small businesses that use Google to search for their businesses, adds the manager.
Such statements have angered Scott Morrison, the Prime Minister of Australia.
Let me tell you early. Australia itself sets the rules for what can be done in Australia. This is done in our parliament, this is what our government does and that is how things work. And mons who want to work in this way are welcome. But we do not respond to threats, the prime minister said at a post-meeting press conference.
Google is making several changes to the project, including how news publishers will be compensated.
One of the proposals concerns the News Showcase program, which aims to pay more than a billion dollars to publishers around the world. USD for the next three years. J siloma forms and expands in Australia. According to the content of the program, Google already pays seven publishers in the country.
During the same meeting on Friday, Simon Milner, Facebook’s vice president of public policy for the Asia Pacific region, said the company could also block news content in Australia, but emphasized a commitment to working together to change the project and make it viable. The bet.
Google and Facebook have been fighting publishers for years over how and how much content is displayed.
Media companies say the tech giants should pay for the intellectual property they use. Internet companies retaliate by allowing readers to discover content that interests them and by bringing news portals to millions of users, allowing publishers and broadcasters to make money.
The latter argue that this is not true. If there were no giants like Google and Facebook, it would be possible to work harder, because these companies always dominate the online advertising market, so publishers are forced to cooperate with them, but they only get crumbs.
It is clear that on Thursday, Google and French publishers were able to reconcile their positions and sign an agreement on compensation for copyright holders for online news content.
Pierre Louette, director of APIG, says that the agreement calls for effective press tools for the recognition of related rights and the launch of payments on digital platforms for online content.
Sebastien, CEO of Google France, called Missoffe’assutart a show of commitment that opens up new perspectives.
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