[ad_1]
Photo: Scanpix
Scanpix photo
The COVID-19 pandemic that has swept the world has forced the most loyal fans of the NBA to look for alternatives.
The last time fans were able to see the best basketball players in the world live was on March 12, 2020, but the season soon ended and the extra time in the bubble held in Orlando this summer was not available for fans of the basketball close up.
However, the yearning for basketball seems to be irresistible and fans enjoy NBA fights on television. This is also demonstrated by the drastic increase in numbers.
NBA viewers watched a total of 81.5 million hours of live games on American sports whales – ABC, ESPN and TNT during the season’s opening week, which began on December 22. This is 95% more than in the first week of the 2019-2020 season.
All hours counted, this season’s opening week has been the most watched since 2011, the league officially announced. At that time, the lockout season started over Christmas.
The opening week of the NBA also received a lot of interest on social media. The number of video views increased by 36 percent, and compared to the start of the 2019-2020 season, the number of minutes viewed increased by as much as 279 percent.
The league also announces that videos uploaded to YouTube earlier this season were the most-viewed in the NBA account’s 15-year history, and Instagram ranked first in the NBA in last week’s review rankings. .
[ad_2]
