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Style expert Irna Cybina also noted that this fall’s trends are characterized by simplicity, comfort in calm colors, there is nothing to surprise or shock.
“The global coronavirus pandemic has also affected fashion. People began to choose comfortable and casual clothes more often, “said I. Cybina.
Also, according to her, the quarantine announced during the coronavirus pandemic made people think, some of them realized that they did not need as many clothes.
“Many women tidied up their closets during the quarantine and found that they were not wearing much clothes. Some of them now buy less but better quality clothes. She also prefers garments with a simple silhouette that goes with almost everything, ”explained the stylist.
And when it comes to clothing prices, they will be the cheapest in the country where they are being developed.
“As long as the clothes are delivered from France, Italy or Spain, their price increases due to logistics costs. Demand and supply are also higher abroad. So to save money, I recommend buying clothes in the countries where they are created, ”said I. Cybina.
Buy comfortable casual clothes
Gabrielė Gineikaitė, the founder of the Top To Bottom brand, said that shopper habits changed during the pandemic.
“Before the quarantine, we created and sold dresses, blouses, skirts and bathing suits. After the quarantine, we started to create comfortable casual clothes and I can safely say that girls and women are actively buying these products. I think stylish casual clothing is popular during this period because instead of mass gatherings, people choose to sit at home in smaller groups.
Sales of dresses and swimwear, on the other hand, have declined. The girls and women bought these products in preparation for the trip, and at this point they are almost gone, ”noted G. Gineikaitė.
When you buy a garment, you get a discount.
For example, if you buy clothes in the online store Pigu.lt, you will recover a part of the amount with PiguEurais, which you can spend on the purchase of other products in this store.
Ernestas Kačerauskas, marketing manager of the online store, said that the quarantine has brought changes in shopping carts, increased sales of products for personal health care, hygiene and protection, such as protective masks, shields, liquid disinfectant, disposable gloves.
For clothing sales to decrease significantly, E. Kačerauskas did not notice. He said that sales of clothing and footwear fell there as a result of the quarantine due to the closure of some physical stores.
“It just came to our attention then. Therefore, we offer buyers to view both the new season collections and the sales of the old collections, and we return a portion of the amount spent to PiguEurais to the accounts of registered registered users. We believe that the accumulated amount will really delight customers when buying Christmas gifts, ”explained the representative of the online store.
Expensive clothes meant prestige
Sigismund Mauricas, chief economist at Luminor Bank, noted that as early as the 1980s, clothing was more expensive in Lithuania and this trend continues to this day.
“In the first years of independence, buying clothes not in the market, but in stores showed a certain human prestige. And the prices of clothes were really high then. The high prices were also caused by a small market and a lack of competition. People simply had no other choice. Bought at prices as they were at the time.
Over the years, we’ve seen the trend for expensive clothing continue, ”said the economist.
However, according to Ž. Maurico, in the future, clothing prices should reach the European Union (EU) average.
“It is determined by electronic commerce, the increase in the supply of local products. At the moment, the prices of clothes are no longer rising so sharply, and in some outlets they are even falling.
The coronavirus pandemic is also affected. For example, people who work from home no longer need as much clothing as they did at work. There is also less need for elegant clothing, because people are less likely to go to events or celebrations, ”said the economist.
However, according to him, significantly reduced prices should not be expected, because the main reasons why such garments are more expensive in Lithuania will not be resolved quickly.
“Lithuania has too small a market and complicated logistics. Furthermore, the scale, duration and frequency of sales are significantly lower here than in other European countries, ”Ž explained. Mauricas.
It is cheaper in Poland and more expensive in Latvia and Estonia.
The statistical agency of the European Union, Eurostat, recently published the price level of various categories of products in the different countries of the Community.
https://infogram.com/app/#/edit/b9100458-f3c1-44cb-a5f8-ed86cb181369
Assuming that the overall EU clothing price level last year was 100%, it was 101.7% in Lithuania (103.1% in 2018). This means that, compared to Europeans, the prices of clothing in our country are at least statistically 1.7 percent. highest point.
This is probably welcome, because in Estonia, for example, in 2019 the price level for clothes was 109.5 percent. Price level of the EU and Latvia: 103.8 percent. In Poland, on the other hand, the figure was 92.7%. – about a tenth smaller than in our country.
Thus, in 2019, the highest levels of clothing prices were recorded in Iceland (135.6%), Denmark (132.3%), Switzerland (127.1%) and Norway (122.6%).
The lowest are found in Spain (89%), the United Kingdom (88.4%), Romania (81.8%), Hungary (81.1%) and Bulgaria (78.6%).
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