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“The belief that the coronavirus will end soon is probably gone. Everyone understands that the virus will probably live with us. So both we and our customers learn to live with it. Customers have slowed down their visits a bit, and that is (…) In addition, calls to abandon those services that are not necessary change our lives a bit. In any case, seasonality also affects customer flows: autumn and winter have not always been very profitable for the beauty sector, not to mention all these years ”, said Jolanta Mačiulienė, president of the Association, adding that“ everything is happening, just a little slower ”.
J. Mačiulienė also stated that the beauty services sector lacks closer communication and cooperation with the government.
“During the first quarantine there was a lot of information, the beauty services sector stood out and communication was very clear (on the measures to be applied – ELTA). So that communication kept coming and going, and then it completely disappeared. Later, when all sectors had to start working again, they had to take the initiative themselves and look for information on who can work, how to work and how not to work. There is a lot of uncertainty again ”, he assured.
However, the only government decision that would completely paralyze the beauty services sector, according to A. Mačiulienė, would be to ban work.
“We live in fear even now, we are used to it. However, probably the only destructive solution that would affect the beauty services sector would be to prohibit the work and close it in quarantine (…), which would completely paralyze our work ”, said the beauty specialist.
A. Mačiulienė added that a large part of beauty specialists are engaged in individual activities, so a very large decrease in the flow of clients for these people would mean a total loss of income.
“Even so, a higher proportion of people who work in the beauty services sector live on their earned income because they work with business licenses, people support themselves, pay taxes (…). So if a person doesn’t come to your living room, then you won’t have money, you won’t know what to live on, ”Eltai said.
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