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One of the events of New York Fashion Week is the presentation of young brands, during which only 70 selected designers appear from around the world. This year, the organizers of fashion week noticed the silk accessories created by Lithuania.
“When I first received the invitation, I thought it was a hoax. However, after a closer look, after consulting with professionals working in the field of fashion, it became clear that this is very real.”, Grtė Švėgždaitė shared his impressions.
The creator of silk accessories said that almost half a year of preparation for fashion week is a unique opportunity not only to show your creations, but also to see the kitchen of events of this level from the inside.
“The final works – transportation of the collection, selection of combinations, measurements of models and interviews with local journalists were carried out in the last week before the event. It is true that it is a pity, but due to the pandemic it was not possible to be in New York physically, but the professionals who worked there ensured a fluid teleworking and allowed one to feel fully part of the team, “said the founder of the brand.
The market was also discovered among American blacks.
Grėtė Švėgždaitė said the brand, founded in 2018, initially offered silky sleep masks – goggles.
“I sleep very restlessly, I am sensitive to light, so when I couldn’t find the sleeping glasses that I like, I sewed them myself. Later, friends and acquaintances began to ask for similar ones. In this way, I used to enter the market from silk accessories, opening an electronic store, expanding the selection of products offered, and everything else is history ”, said the founder.
Lithuanian black silk accessories were soon also appreciated by American blacks – they were offered various hair accessories. “Due to the specific structure of the hair, many blacks need larger hair accessories, erasers and silk sleeping caps to help protect and keep their hair intact during sleep,” said G. Švėgždaitė.
Having started offering various silk accessories to the American black market, the Lithuanian creator did not avoid misunderstandings closely related to the current movements for black rights in the United States. “I have received many questions about where and why I started creating articles for blacks, and when they found out that the articles are sewn in Lithuania, many were surprised, but satisfied customers come back again and again,” said Grėtė Švėgždaitė.
Silk products are increasingly popular in Lithuania
The silk accessory creator was pleased that luxury silk products are becoming more and more popular in Lithuania. “When I opened my e-store, there weren’t many options, but in a few years there will be few competitors and more and more developers offering similar products,” said the developer.
Lithuania assured that it is not afraid of competition, as it has a well-established base of loyal customers both in Lithuania and on the international market. “The difference between the products of other developers is that all the silk from which we sew goods is not imported from China, but from Italy, so the quality of the silk is much better, it is more durable, among other things, it is. it produces in much more humane conditions, “she said. G. Švėgždaitė.
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