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Photo by Judita Grigelyts (V)
The Eurovaistin pharmacy network presents a new positioning from August: the updated price will be accompanied by a new logo and temporary change.
According to Ingrida Damuliens, chairman of the board of the pharmacy network, the coronavirus pandemic has changed part of the population: the population is concerned about the changing economic situation in preparation for the second wave of coronavirus, everyone is trying not only to improve health but also save.
Therefore, it is especially important for today’s companies to take the initiative. We have reduced pharmacy prices by tens of percent, and offer our customers low cost medical care. To draw attention to discounts offered to customers, we temporarily changed the logo of the pharmacy network and the message distributed by I. Damulien.
Photo 1
ali kryi Eurovaistins logo has been replaced by a percentage.
And feel good about turning a skin into a price. Now it sounds like this: Feel good saving, dsto Adell Taiv Ogilvy, Music Manager Dominyk ilnas.
The new logo will be visible in the pharmacy’s promotional media.
Damulien said that changing the yk logo was an important step in drawing attention to the proposals.
We want to show that the pursuit of savings is relevant to all of us today. For example, when certain assets are temporarily replaced to communicate an idea, there are many. This is the case of well-known brands such as McDonald’s, Coca-Cola, Lacoste, BMW and others, says I. Damulien.
V recalls that the Panorama Mall has temporarily changed its name to last year’s mint campaign in Lithuania, and will become a gift during the risky period. Adell Taiv Ogilvy, an advertising agent, was also a partner in the campaign.
Vilma Banien, Marketing Manager at UAB Panorama LT, who spoke after the V campaign, said the decision helped cause more fuss and attract more attention.
In both Lithuania and the Baltic states, the first to change products during the mint period, this decision undoubtedly stood out from other mint campaigns. In addition, Dovanorama was not just a change of letters, the objective was to convey that here, under one roof, we have a large selection of gifts, so that ventms can be chosen quickly and conveniently. At the same time, tenant sales increased further, V. Banien said.
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