LeBron James set another record on Saturday night when his 2003-04 Upper Deck rookie card sold for $ 1.845 million at Goldin Auctions.
It is the most expensive basketball card ever purchased and the most expensive business card of any kind in the modern era (since 1980).
According to Action Network’s Darren Rovell, the winning bidder was Leore Avidar, CEO and co-founder of Lob.com, a San Francisco-based company that automates direct mail for businesses.
This LeBron James card has just sold at @GoldinAuctions for $ 1.8 million, the record for a modern card.
The winner is @LeoreAvidar, who says the purchase is part of the strategy to “bring something big to collectibles and the alternative asset business in the coming months.” pic.twitter.com/rN9lepvVpE
– Darren Rovell (@darrenrovell) July 19, 2020
Only 23 versions of the Patch Autograph Parallel collection were produced for James. The rare card received a 9.5 mint gem rating from the Beckett rating service.
Numbered 14 out of 23, the card attracted 34 bids over the course of the 26-day auction.
