Image copyright
Reuters
The company is named after the apartment in which James was raised.
LeBron James and his business partner have secured $ 100m (£ 90m) in investments for their media company that aims to empower black audiences.
SpringHill Entertainment is run by the basketball player and his business partner, CEO Maverick Carter. Serena Williams is one of the people on the board.
It describes itself as a media company with a seamless agenda that will give creators and consumers a voice.
The company is named after the Ohio apartment complex in which James was raised.
Funding for SpringHill Entertainment closed in March, but was announced Thursday, according to Variety.
The company is the result of three merged projects: producer SpringHill Entertainment, digital media company Uninterrupted, and Robot Co, a marketing agency.
- ‘Speak and be heard’: why black media is important
- I will continue Bryant’s legacy – James
James said his team is made up of more than 100 employees, “64% people of color and 40% women in an industry that averages 25%.”
In a statement, James said, “I always wanted to use the basketball platform to empower those around me. Now I am incredibly excited about the opportunity to build a company that empowers creators, consumers and everything it touches.
“The SpringHill company defines empowerment. You see it in the team we’ve built, the stories we tell, and the community our work will serve.”
SpringHill Entertainment is already working on a basketball movie with Netflix. It is set up to introduce Adam Sandler.
