Kroger launches web market competing against Walmart, Amazon


Kroger, the largest chain of supermarkets in the U.S., launches an e-commerce marketplace for rival giants like Amazon, the company announced Tuesday.

The supermarket works closely with the French e-commerce company Mirakl, which works with companies such as Office Depot, and plans to offer thousands of products from third-party retailers.

Kroger will now sell products from third-party retailers to improve its digital footprint. (Kroger).

Kroger Ship, the company’s digital delivery service launched in 2018, will now offer shoppers an additional 50,000 products across categories such as international food, specialties, pets and toys.

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“The expansion of our Kroger Ship platform will continue to bring our industry-leading customer insights and merchandising data to provide our customers with a digital shopping experience that includes staples available in our physical stores, as well as products exclusive to Kroger .com, “Stuart Aitken, Kroger’s senior vice president and chief merchant and marketing officer, said in a statement.

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“As part of our ongoing transformation, we look forward to accelerating the development of our e-commerce platform and giving our customers even more choices.”

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Last month, the chain of supermarket stores built a 350,000-square-foot distribution center in Frederick, Md., For its expanded supply of groceries. Kroger has also partnered with automated warehousing tech company Ocado Solutions for online ordering that supplies communities in Baltimore, Philadelphia and Washington, DC, as it has no brick and mortar retail locations in those areas.