A group of celebrities, including Kim Kardashian West, Katie Perry, Michael B. Jordan and Ashton Kutcher, have said they will participate in a 24-hour Instagram “freeze” on Wednesday as part of a nonprofit movement to protest what the organization says. “Frequent failures by Facebook to address hate speech and election ambiguity on their platforms.”
Big-name advertisers, including Starbucks, Coca-Cola and Verizon, called on “Stop Hate for Profit” advertisers to boycott Facebook for the month of July after halting their social media budgets this summer. The group said the goal would force the company to take more drastic measures to stop the spread of hate speech and misinformation on its platform.
In particular, the organization seeks to eliminate Facebook groups that promote white supremacy, hatred and violent conspiracies; Restrict any event page with a call to arms and remove the politician’s exemption for political and voting material, among other requests.
For example, in a recent incident, Facebook refused to take down the page for a military organization based in Kenosha, Wisconsin, despite hundreds of notifications from users, including a call for weapons and comments advocating violence against protesters. Jacob Black, over a police shooting of a black man. Facebook deleted the page after a protest gunman killed two people, a mistake that CEO Mark Zuckerberg later called an “operational mistake.”
Now, the organization is focusing its attention on Facebook subsidiary Instagram, asking users to “freeze” 24 hours in which they will create a post criticizing the company and no further post for the day.
Participants include true Baron Cohen, Naomi Campbell, Jude Upto, Amy Schumer, Sarah Silverman, Kate Hudson, Leonardo DiCaprio, Rosario Dawson, Isla Fisher, Scooter Bran and Mark Ruffalo.
Facebook declined to comment.
Kardashian West has one of the most followed accounts on Instagram with over 188 million followers.
“I love that I can communicate directly with you through Instagram and Facebook, but I can’t sit back and keep silent while this platform continues to spread hatred, propaganda and misinformation – to divide by groups and to divide America into groups. Created by – just to take action after killing people, “she wrote in her post. “The impact of misinformation shared on social media is having a serious impact on our elections and hurting our democracy. Please join me tomorrow when I can tell my Instagram and FB account to Facebook on ‘StopHetProfit’. How to link to more info Link to Save Truth. “
Although the temporary boycott of part of Facebook’s advertisers drew widespread attention, the company’s downside was lessened.
Shares of Facebook are up about 32% this year, ahead of the S&P 500’s growth of about 5%.
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