- Kanye West wrote a handwritten message celebrating the news of his new partnership with Gap, which exploded on a large scale and covered an entire Gap store in Chicago.
- In the message, West said he was “humbled by the opportunity to serve” and that he put his heart into “every detail.”
- Gap announced its 10-year association with the West Yeezy brand on Friday. West and his design team will create a new collection of Yeezy Gap brand apparel for launch in 2021.
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Kanye West is bringing some much-needed attention to Gap.
The rapper who became a fashion designer wrote a handwritten message for Gap shoppers, which exploded and fell on a Gap store in Chicago to celebrate his new partnership with the company.
—DerrickNtheCity (@DerrickNtheCity) June 29, 2020
In the message, West said he was “humbled by the opportunity to serve,” adding: “I put my heart into the color palette and into every detail.”
West also noted that this was the Gap store he used to buy while growing up in Chicago.
On Friday, Gap announced that it has partnered with West’s Yeezy brand in a “multi-year partnership” that will have West and his design team create a collection of co-branded clothing for men, women and children to be sold at line. and in store in Gap. The new Yeezy Gap collection is expected to launch in 2021, he said.
Analysts say West could be a lifesaver for Gap, which has seen sales drop in recent years and has been accused of falling behind competitors and failing to update its “anemic ranges” of clothing.
Gap needs “the youngest customer who cares about street clothes [and] fashion lover This is an increasingly affordable luxury brand with a lot of market demand, “Cowen analyst Oliver Chen told Forbes.
