A few days after Kanye West announced a partnership with Gap, the music star and fashion designer left a message, a very large one, in front of the clothing chain’s Magnificent Mile store.
West’s clothing brand Yeezy will design clothing for adults and children that will be sold in the chain’s stores next year. On the massive note taped to the front of the Gap store, West noted that he would shop at the location when he lived on the south side of Chicago.
The rap superstar added that he is “very blessed …” and “… very humble at the opportunity to serve,” adding that he puts his heart in the color palette and in every detail.
The Chicagoan brand is best known for its expensive sneakers that quickly sell out online. But the Yeezy shoe, made with shoe company Adidas, won’t be sold in Gap stores.
San Francisco-based Gap Inc., whose sales are declining, hopes the deal will keep it relevant to buyers. For Yeezy, being in more than 1,100 stores worldwide could put the brand in front of more people.
On Friday, West tweeted a photo of what the collaboration could look like: brightly colored sweatshirts, jackets, and T-shirts.
West has a history with Gap. He worked at one of his Chicago stores as a teenager and mentioned it in the lyrics to “Spaceship” on his 2004 album “College Dropout”. And he told Vanity Fair magazine in 2015 that he wanted to be the brand’s creative director.
The full message seen on the front of the Gap store is listed below:
Hi girl, it’s me
This is [the] Gap store
Used to buy when
I would drive my Nissan
from the south side
I thank God and I am
so humble before him
opportunity to serve
I put my heart in it
color palette and each
detail I love Tron the original
You like things
I don’t know what to do with