Following his heated presidential rally, Kanye West’s recent criticism of Gap has led to a notable decline in stock prices. Many things can happen in a matter of weeks, and much less days. On Friday, Kanye West took to Twitter to preview his upcoming Yeezy x Gap line, which appears to be filled with neon. Now, in the aftermath of Sunday night’s presidential rally, which found Kanye West vying to make his “birthday party” a legitimate political contender, a new twist has finally thrown a key to a promising deal. According to CNN, Kanye West expressed his frustrations with both Gap and Adidas, citing concern that he was not on the board of either company. “That has to change today or I’m leaving,” he said, a threat that clearly resonated. Gap’s shares apparently fell 6% after Ye’s comment, proof that even in its most unpredictable form his words still prevail. It should be noted that Gap and Yeezy connected in late June, an association that caused a 19% increase in Gap’s shares, although CNN does not believe that more than half of those gains have been lost since then. At this point, it’s unclear whether Gap will accept Yeezy’s demand for more power, but given the magnitude of everything he seems to be doing, it wouldn’t be surprising to see them consider it. Are you optimistic that the Kanye West and Gap partnership will proceed as planned, or is it destined to explode in no time?
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