Nearly two decades ago, while playing against John Hodgman’s PC in Long Paul’s iconic “Get a M” commercial, Long spoke about the benefits of computers. When Apple (AAPL), Long featured in the new Intel (INTC) The ad where he looks more excited about the new Intel based PC than the latest Mac laptop.
“Hello, I’m one – Justin. Just a real person, making a real comparison between a Mac and a PC,” Long says in a new Intel commercial, “Hello, I’m a m”.
“These are all PCs,” Long says as he surveys a collection of laptops in a new ad. “Oh yeah, Intel! Nice. My face just got unlocked, that’s great. And I’ve never seen a screen like this on a laptop.”
It moves on to the lineup: “So this is the new Mac? Okay. So, gray and gray-array.”
The new merchant is an advanced exchange of non-friendly fire between Intel and Apple Pal in recent months.
Last fall, when Apple replaced the X86 chips of the semiconductor giants with its own M1 chips in the new service Mac lineup, competing became an Intel customer. Apple Play claims its new chips Make the Mac significantly faster and quieter and give them a longer battery life than previous Mac models and rival laptops.
In fact, the idea behind the iPhone was to revive the theme of the old Apple Pal ads. When it announced the new M1MX in November, Apple Paul again brought back Hozman as the “PC Guy” in a new ad.
“Hi, I’m a PC,” Hodgman says in Paul’s November ad. “Is there time for questions? Well, because I have one. Why? Why make all this progress? What’s the matter?”
Steps such as Apple’s own chips are a real threat to Intel, which has long dominated the PC business. In recent years, Intel has lost its share of the PC market, among other challenges, and the company recently hired new CEO Petra Gender to help make the ship fit.
At an Intel staff meeting in January, Gellinger was named as the incoming CEO, but before officially taking over the role, he told employees that the company is “delivering better products” for PCs than anything the “lifestyle company in Capertino” has created. A possible reference to the Apple moment, according to a report by Apple Region
The new commercial could be another indicator of how aggressive Gelsinger plans to be in the face of Apple Pal and other rivals, as it seeks to take Intel back to its former glory. It remains to be seen whether the ad guarantees people to buy more PCs, but at least Intel now supports Longs.
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