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Cork’s famous food brand Ballymaloe has signed a big deal with one of Australia’s leading food store chains, bringing some joy to the food sector here in the midst of the pandemic.
Ballymaloe Foods will begin supplying its signature flavor at 120 stores run by retail giant Coles beginning later this month.
Starting May 25, Ballymaloe Relish will be available to Australians, and grateful Irish expats, at 120 of the 800 Coles supermarkets operating in Down Under.
Coles has more than 100,000 employees and, along with Woolworths, represents more than 80 percent of the Australian supermarket business.
Ballymaloe Foods Marketing Manager Gary Hanrahan said the East Cork company was “very excited and delighted” with the deal.
“We look forward to giving a taste of home to the thousands of Irish living in Australia.
“This unprecedented moment has led us to step back and appreciate the things that surround us, such as family, friends, nature and good food.
“Now is the time to appreciate those moments of food.”
Ballymaloe Foods recorded sales of € 6m last year with a 10% increase in sales for its firm in the first four months of 2020, despite the pandemic that has severely affected food producers.
Ballymaloe Foods was established by Yasmin Hyde 30 years ago, following in the footsteps of her mother Myrtle, who established a hotel and restaurant in a country house in Ballymaloe in the 1960s.
Today Ballymaloe Foods is run by Yasmin’s daughter Maxine.
The company has 33 employees and 14 products and exports to Germany, the Netherlands, and the United States.
Their products include condiments, mayonnaise, pasta sauces and dressings. Production facilities are based on Little Island.
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