[ad_1]
BUSINESS UNIT
In 2013, AIG replaced Vodafone as Dublin’s title sponsor and the bar was raised again.
This prompted Kildare’s secretary at the time, Kathleen O’Neill, to call for the pooling of individual county board sponsorship deals after Dublin’s € 4 million link with the insurance giants for the next years.
Needless to say, Dublin felt they shouldn’t be criticized for their ability to land unprecedented endorsement deals.
In 2014, Tomas’ Mossy ” Quinn was appointed to lead Dublin’s campaign to drive sponsorship and revenue when he joined as its first commercial and marketing manager.
Along with around € 2 million in core funding, huge sponsorship and massive t-shirt sales, valuable deals were also agreed with kit sponsor O”Neills, mineral water supplier Deep River Rock, Aer Lingus, Renault and the Gibson Hotel.
Former Ballymun Kickhams player Mike Farnan also served as a consultant. Farnan was the managing director of Manchester United International, a division of the club created to grow the brand in Asia and the Middle East in the 1990s.
He held similar positions at Italian Parma, Atlético de Madrid and, in 2011, he became Sunderland’s first international marketing director.
In 2014, according to Dublin officials, the county received between € 4.8 million and € 5 million a year. The Blue Wave had worked.
Other counties were upset. This led to John Costello standing his ground once again at that year’s convention.
“Let me clear things up,” he wrote. “The Dublin County committee has no problem with Croke Park offering additional financial support to assist the so-called weaker counties in their quest to keep up with the stronger units. But let me be equally frank: this shouldn’t have a direct monetary cost to Dublin. “
Amid calls for funding cuts, Dublin star James McCarthy attended a press conference and said the Croke Park money had nothing to do with why they gamble.
With his father John, the 1974, 1976 and 1977 All-Ireland medal winner, James said: “I grew up in a house where I have three older brothers and my father, when you go out to the back garden, you’re going to sink or swim.
“People have their opinions. It has no effect on the players. We are just trying to win as much as we can.”
They succeeded and also benefited off the field. At the time, Dublin announced partnerships with Toyota to provide 16 vehicles to players and management and also partnered with Gourmet Food Parlor, bringing its number of business partners to 11 at the time.
[ad_2]