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Coca-Cola has held the top spot on the latest annual Checkout Top 100 Brands list, with the soft drink company maintaining its traditional fizz ahead of Cadbury Dairy Milk, which ranks second. This is the 16th year in a row that Coke has been the top seller on the Irish market.
Irish potato chip maker Tayto jumped three spots to third, according to the rankings, which are produced by grocery retail magazine in association with research firm Nielsen. Lucozade energy drink was fourth, up from fifth in 2019. Brennans bread rounded out the top five, while Avonmore, 7Up, Jacobs, Extra and Red Bull rounded out the top ten.
Two brands that jumped 14 spots on the list were Fitzgeralds Family Bakery, which climbed from 90 to 76, and Monster energy drink, which climbed from 25th to 11th. Other notable moves included Carroll’s of Tullamore, up 37 out of 48, Brady. Family, up to 28 out of 36, and Glenisk brand yogurt, up to 15 out of 24.
There were seven new entries on the list for 2020: Nestlé Aero, Knorr Broth & Sauce Mixes, Zip, Heinz Ketchup, Kenco Instant Coffee, Birds Eye (fish) and the Schweppes range of mixers.
“The professionalism and friendliness of retailers and their teams since the onset of the Covid-19 pandemic is something that is now embedded in the collective psyche of shoppers and is likely to remain with us for many years to come,” the editor said. from Checkout, Maev Martin. .
“Irish shoppers have responded to the all-out effort made by the country’s retailers and fast-moving consumer goods brands over the past six months by remaining loyal and continuing to buy Irish.”
The list is based on brand equity sales in the Irish grocery sector. By compiling the report, Nielsen measures the sales performance of more than 5,000 brands in more than 200 product classes.
Simple delicacies
“The pandemic was a catalyst for major changes in consumer behavior. With so much uncertainty and health concerns, shoppers turned to well-known and trusted brands, and especially local Irish local brands, as they sought greater assurances about the safety, quality and supply chain of their grocery products, ”he said. Karen from Nielsen Ireland. Mooney.
“While many Irish shoppers have also faced great economic uncertainty, we can see that they are still willing to spend on those reliable products, and the top five brands on this year’s list show that Irish shoppers were looking for simple goodies like chocolate, chips, sodas and bread to pass. “
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