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Britain’s Prince Harry has announced that he is the “director of impact” at a San Francisco startup that offers mobile-based training, mentoring and mentoring.
In his new role at BetterUp, the Duke of Sussex will champion the importance of maximizing human potential around the world, according to CEO Alexi Robichaux.
“I strongly believe that focusing and prioritizing our mental fitness unlocks potential and opportunity that we never knew we had within us,” Prince Harry said in a BetterUp blog post.
“As the Royal Marine Commandos say, ‘It’s a state of mind.’ We all have it in us. “
BetterUp’s platform combines behavioral science, artificial intelligence and human coaching to optimize personal growth and professional development, according to the company, which last month announced that it had raised $ 125 million in funding at a valuation of 1 , 73 billion dollars.
At his new job, Prince Harry, who said he had used the BetterUp platform himself, will not manage employees or have direct reports, according to The Wall Street Journal.
Founded in 2013, BetterUp has grown to more than 270 employees and a network of about 2,000 coaches.
A list of his clients included NASA, Chevron, Mars, Genentech, Snap, and Warner Media.
Since leaving their roles as active royals, Harry and his wife Meghan have already signed lucrative digital media deals – one to produce content for Netflix and one to host podcasts for Spotify.
They have spoken of their desire “to do something meaningful, to do something that matters” in California, where they now live and where they have started a wide-ranging nonprofit called Archewell.
The demand for coaching focused on the wellness and development of employees has grown “significantly” in the last year, according to BetterUp.
“Self-optimization is not about fixing something that is broken,” Prince Harry said.
“It’s about becoming the best version of ourselves, with whatever life throws at us, someone who is ready for the next challenge and can face setbacks with courage, confidence and self-awareness.”
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