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Apple has launched a new iPhone 12 with faster 5G connectivity, which the company hopes will spur a wave of updates and keep its sales booming through the end of the year.
The iPhone 12, with a 6.1-inch screen and a price of 913 euros, has flat sides with a flush screen, similar to the company’s iPhone 5 and a departure from the rounded edges of recent years.
Apple also introduced a “Mini” version with a 5.4-inch screen for € 815 and a “Pro” version with three cameras starting at € 1,159.
Pre-orders for the iPhone 12 and iPhone 12 Pro begin on October 16 and go on sale on October 23. The iPhone Mini will be available for pre-order on November 6 and will be in stores starting November 13.
Apple said that all iPhone 12 models will support millimeter wave 5G, the fastest variant of the technology, as well as low-frequency bands. Some rival Android devices only support the lower frequency versions of 5G.
Apple said it had tested 5G in more than 800 carriers in 30 regions globally.
Apple’s shares fell more than 3 percent during the event, erasing $ 77 billion in market value.
In China, the largest online video platforms, including Tencent and Bilibili, canceled Apple’s live streaming event without explanation, Bloomberg News reported.
The annual launch event is almost a month later than normal and comes as the coronavirus pandemic has disrupted Apple’s well-oiled machine to design and produce its best-selling product.
The iPhones announced Tuesday will test whether Apple can sustain that streak and ride a wave of consumer excitement around 5G wireless data networks, whose faster variants exceed the data speeds of their predecessors by several times. Android devices from Samsung and others have been rolling out the new network capabilities for months, and analysts say 5G phones are pushing updates.
In July, in its most recent earnings, the company posted year-over-year revenue gains across all categories and across geographies as consumers working and learning from home during the Covid-19 pandemic turned to its products and services .
Apple launched new watch models with blood oxygen sensors last month and updated its iPad models while launching a new bundle of its paid subscription services called Apple One.
The company has also pledged to introduce new Mac computers before the end of the year based on processors of its own design rather than those from Intel. – Reuters
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