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Aldi and Lidl are sometimes bitter rivals, locked in a fierce battle for market share and their fights even end up in court on occasion, so when one made moves to seduce the other through social media before the Valentine’s Day, no wonder people were shocked. and scandalized.
The two German discount supermarkets have been, um, flirting with each other on Twitter for the past 24 hours in a way that would make more lewd retailers blush.
And if the romance gets more serious, retailers may soon be walking down the center aisle hand in hand.
The pre-Valentine’s Day love party started when a suddenly energetic Aldi Ireland account asked if Lidl Ireland was in the mood for Netflix and chilling out on Sunday night, a modern euphemism for what could have been called change, or something else. , in ancient times.
“A little strange, since most people think we are related,” Lidl’s Twitter account responded almost immediately, a reference to the idea that Lidl and Aldi were created by the same family. They weren’t.
Aldi returned with a Tweet suggesting that maybe it was “time to tell everyone that we’re not really related” before adding a flirtatious “yet”.
Lidl later blocked Aldi, a move the latter was delighted to share with his followers.
After being publicly embarrassed and seemingly standing on his back, Lidl coyly unlocked Aldi and told everyone that he had jokingly taken the step. “Ha, this was just a joke! There is no blockade in reality, we are all friends, “he said.
Was someone buying it? Probably not.
Aldi intensified his courtship.
“WE KNEW YOU REALLY LIKE US,” he yelled before asking if the two stores were “still open for Sunday then? Bring some of those potato sandwiches, but make sure it’s got the extra 4 inches. ”This was followed by a winking emoji.
Without context, this tweet seems quirky until you realize it was a reference to an earlier tweet from Lidl to a customer named Carl who had complained that the Pringle-type gift he had bought from a store was four inches short on the bottom. upper part.
“Hi Carl, sorry you are 4 inches short,” read Lidl’s reply. Carl, to his credit, took the tweet in good humor.
The round and round that began Thursday night continued through Friday with Aldi sending a dozen red roses to Lidl’s headquarters.
At the time of writing, Lidl had not responded and it is unclear whether the two retailers will actually connect on Sunday, but if they do and it turns out they could end up having babies at very competitive prices.
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