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Thousands of people launched a call to boycott Netflix for the French film “Mignonnes”, known as “Cuties” in English.
They say that the young stars of the film were portrayed in a sexualized way.
The film is directed by Franco-Senegalese director Maimouna Doucoure and began airing on September 9. More than 200,000 tweets with the hashtag “#CancelNetflix” became the most trending topic yesterday.
A first wave of criticism in August prompted Netflix to remove “inappropriate” artwork used to promote the film, which opened in theaters that month in France.
Netflix also said it apologized for using “inappropriate” images.
But yesterday, broader opposition to some of the images came from across the political spectrum in America.
“As the mother of an 8-year-old girl, I STRONGLY support #CancelNetflix,” California Republican Beatrice Cárdenas tweeted.
The film, which received a director’s award at the prestigious Sundance Film Festival, tells the story of Amy, an 11-year-old Parisian, who must juggle the strict rules of her Senegalese family and the emphasis of social media on the appearance.
She joins a dance group made up of three other girls from her neighborhood, whose choreographies are sometimes suggestive.
“The hypersexualization of girls (and boys) is disgusting,” tweeted Omar Navarro, another Republican politician. “It is morally and ethically reprehensible.”
Among the voices that praised the film were American actress Tessa Thompson (“Creed,” “Avengers: Endgame”), who found it “beautiful.”
“He gutted me at @sundancefest,” he continued.
“Bring a new voice to the helm. She is a French Senegalese black woman who draws from her experiences.
“The film comments on the hypersexualization of pre-adolescent girls. Disappointed to see the current speech. Disappointed to see how it ranks in terms of marketing.
“I understand everyone’s answer. But it doesn’t relate to the movie I saw.”
A Netflix spokesperson said: “Cuties is a social commentary against the sexualization of young children.
“It is an award-winning film and a powerful story about the pressure girls face on social media and from society at large when they grow up, and we encourage anyone who cares about these important issues to watch the film.”
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