No kisses, no hugs and no punches: how the world of soap operas has to adapt to the Covid era



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‘NO HUGS and no learning’. That was the famous mantra, coined by Larry David, from the sitcom Seinfeld, the self-proclaimed “show about nothing” that he co-created.

the gain has never been particularly relevant to soap operas.

Telenovela characters never learn from their mistakes; They just repeat them over and over again, which is why so many women on Coronation Street continue to marry bigamos, con artists, adulterers, psychopaths, serial killers, and in the case of the latest villainous spouse Geoff, thugs and control freaks.

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