Instagram’s new reel feature is obviously Facebook’s attempt to remove TikTok


The illustration in the article titled The new Instagram reels feature is obviously Facebook's attempt to take down TikTok

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TikTok faces widespread offensive due to security concernsthat has left Facebook a opening to knock down the rival social network. The company will use Instagram to do it, just as it did with Instagram Stories to keep Snapchat at bay. Instagram lAunched a new TikTok-esque feature, Reels, in India earlier this month following TikTok ban there and NBC News He says Reels will launch in the US and in more than 50 countries next month.

A Facebook spokesperson confirmed the launch of TechCrunch: “We are excited to bring reels to more countries, including the United States, in early August.”

The company it did not specify which countries will see reels next month, nor confirmed a US release date.

“The community in our test countries has shown so much creativity in short videos and we have heard from creators and people around the world who are also eager to get started,” the spokesperson added.

Like TikTok, users can create 15-second videos with music, borrow and remix audio from other people’s videos using Instagram Reels. mefa video goes viral, will appear in a “Featured Reels” feed on all Instagram with other popular clips. Reels also includes editing tools so that users can adjust the speed of the videos, among other things.

OKthat really sounds much like TikTok

TikTok has not been banned in the US as it has been in other countries, but some companies, like Wells Fargo, require your employees to remove the app from their phones. the United States military also requested his staff remove the application from any government-issued mobile device in your possession. Allegations that the Chinese Communist Party controls ByteDance, the parent company of TikTok, have fueled fears that the Chinese government will hack government-owned and personal devices in the US and other countries to steal information (names, emails, location, and also biometric data in which some concerns will be stored) China facial recognition database.

Facebook doesn’t even need to exploit those fears to convince people to use a new TikTok application. Instagram is already one of the most popular apps in the world, and adds a TikTok-like feature directly within Instagram could convince people to stick around in the app instead of leavingplatform for entertaining content. After all, that’s exactly what Facebook did to Snapchat when she hooked the meEphemeral stories feature from his rival for instagramand well, we all know how that worked.

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