On Wednesday, the Facebook-owned platform announced “Suggested Posts,” which will appear at the bottom of your feed after reviewing all recent posts from accounts you follow. Now when you see the notification that “you’re all aware”, you will also be presented with additional scrolling content, which will be personalized to your interests based on the types of feed posts you want to save or comment on.
“It’s like an extension of your feed,” Robby Stein, who leads Instagram’s consumer products, said in an interview with CNN Business.
The concept is similar to Instagram’s Explore page, which already covers relevant content for users. By placing additional recommended content at the bottom of the primary feed, Instagram can increase the amount of time users spend on the app and also create a new place to serve ads.
Announcing the “Suggested Posts” feature, Instagram said it noticed that some users reached the end of their feed and then moved to the Explore tab or the search bar to find more things to browse, while others did the whole app close would.
“We are seeing people continue to search for more posts that they are interested in getting their feeds, so we wanted to learn from them and make it easier to go a little deeper for those who choose to do so,” it said. company.
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