Starbucks Impossible Sausage Breakfast Sandwich.
Source: Starbucks
Impossible Foods announced Monday that its meatless sausage will now be sold to restaurants across the country.
The Impossible Sausage is available now at Restaurant Brands International’s Burger King and Starbucks locations in the United States, but now other chains and independent restaurant owners may also include meatless sausage on their menus.
Impossible’s rival Beyond Meat already sells its own meatless sausage in supermarkets and restaurants, including Dunkin ‘. Other food companies, like Kellogg, also sell their own sausage meat alternative.
Debuting in January, Impossible’s meatless sausage is its first new product since Impossible launched the Impossible Burger.
The coronavirus pandemic has accelerated consumer purchases of plant-based meats. In the 16-week period ending June 20, retail sales of fresh meat alternatives soared 218% compared to the prior-year period, according to Nielsen data.
The trend has fueled interest in the sector. Beyond Meat shares fell 8% in trading on Monday afternoon after Barclays downgraded its rating. The stock, which has a market value of $ 8.03 billion, has risen 70% so far this year.
Impossible is private.
.
