The company said in a statement on Tuesday that sales online sales increased 45 percent in the 12 months to August, with 4 billion visits to its website. Outdoor furniture was the fastest-growing category of retailers, with sales of out-of-date furniture also booming, a spokesperson told CNN Business.
The Ingka Group, which operates 4,374 IKEA stores, said in a statement that home life has become more important to people than ever before … which has led to the re-introduction of the home in many ways.
According to market research firm NPD Group, household sales in the United States grew by more than a quarter in three months compared to the previous year.
IKEA added that the description of 2020 is “the year to return home.” Describing as, the families “transformed the kitchen into schools, the bedrooms into workplaces and the back garden into amusement parks.”
Despite the epidemic and an increase in sales online sales, Ica opened 33 new stores during the period, including Moscow, Seoul, Shanghai and Macau, and plans to expand to new markets such as Mexico and the Philippines.
The company said it will continue to use the “total market approach” by offering smaller showrooms in city centers, traditional suburban IKEA stores and fulfill online fulfillment centers.
The Ingka Group said it continues to invest in real estate, such as the King’s Mall in London and the famous Ru de Rivoli in Paris. The franchisee’s online sales have increased by 0%, accounting for one-fifth of total sales, up from 11% in 2019.
– Contributed to reporting by Nathaniel Meyersoh.
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