Serving a series of retro-inspired looks, referring to 1950s pin-ups and 1970s flower power – think of high-waisted beachwear and macramé outfits – the three-minute video has all the glittering images that we of both are expecting Blackpink and Gomez.
Selena Gomez in the video for “Ice Cream” with Blackpink Credit: From YouTube
In the opening scene, the American star pairs a striped bikini with a sailor hat, white gloves, thick gold hoops and burgundy hair as she drives up to meet the K-pop group in an old-school ice cream truck. Lisa, Jisoo, Rosé and Jennie – who are known for their maximalist fashion – then appear with thick gold necklaces, a Dior news cap, pink hair and cherry-shaped earrings. The message is clear from the start: Bold outfits and fully assembled decorations are the order of the day.
From then on, it’s one colorful fashion moment after another.
Members of Blackpink in the video “Ice Cream” with Selena Gomez Credit: From YouTube
Elsewhere, there are ultra-feminine floral dresses with giant flared sleeves, and white tennis skirts and tops. Accessories help channel each member’s individual style, from Chanel strap bags to stacked jewelry and heart-shaped sunglasses.
Then, every two minutes mark, the 1980s get a clear nod as the quartet appears in complementary black-and-white ensembles as they pose in a hot-pink ice cream shop.
“Throughout the entire video clip, we tried to have each look the complete set, and we focused mainly on wearing bright colors that matched the overall atmosphere of the music and concept,” Blackpink told CNN Style via e -post. “We really wanted to portray this fun, bright, summer energy through our outfits, and we hope this message gets across to our fans.”
Gomez’s sartorial contributions are just as fascinating, though somewhat more attuned than those of K-pop’s colleagues. The singer – who shot her parts of the video in the US, not South Korea, because of the pandemic – is seen eating ice cream in a neon green visor and Puma race car. She then serves up more retro vibes in a polka-dot yellow top and blue culottes, before appearing in a Chevrolet with an off-the-shoulder showboy that pin-up could not scream louder than it tried.
Her makeup is just as striking, and often offers an early glimpse at her highly anticipated beauty line, Rare Beauty, which launches new week. And the background makes “Ice Cream” even more compelling. It’s a theme park Bonkers with giant inflatable cones, cotton candy houses and giant cherries – a comprehensive, saccharine visual feast that changes just as quickly as fashion shows.
The video comes thanks to director Seo Hyun Seung, who has worked with a number of notable K-pop bands, including 2NE1, iKON and Big Bang, and has a penchant for colorful, whimsical sets.
“Ice Cream” will appear on Blackpink’s upcoming album, “The Album,” and follows high-profile collaborations with likes of Dua Lipa, in 2017, and Lady Gaga earlier this year. The track Lady Gaga and Blackpink, “Sour Candy”, earned the K-pop stars their highest position on the American Billboard Hot 100 to date. And “Ice Cream”, with its pastel-covered playfulness and social media hype, could still be a crossover hit for the four-piece.
.
