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Hyundai spans Ioniq as a brand for electric cars, in the same way that it spun Genesis as a standalone brand for luxury cars. It will launch three new battery electrics between 2021 and 2024.
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The first of these will be called the Ioniq 5, a crossover based on the 45 concept car that was shown at the 2019 Auto Frankfurt Show.
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In 2022, Ioniq will launch a production version of the beautiful Prophecy concept sedan, to be called the Ioniq 6. I hope it retains this wild treatment for backlighting.
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In 2024, Ioniq will launch a large electric SUV. Maybe it will look like this plug-in hybrid EV concept called the Vision T, which was shown at the 2019 LA car show.
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Hyundai will market a range of new battery electric cars under Ioniq brand. The Korean carmaker introduced the Ioniq name for the first time in 2016 with a subcompact that comes in hybrid, plug-in hybrid, and BEV flavors, but early in 2021, these cars will join the Ioniq 5, a midsize BEV crossover based on a 2019 concept called 45. In 2022, Ioniq will launch the Ioniq 6, an electric sedan based on the beautiful Prophecy concept car from earlier this year. Finally, there will be a larger SUV named Ioniq 7 in early 2024. It is not the first time we have seen this strategy from the motorist who did the same thing with the establishment of Genesis as a standalone luxury brand.
“The Ioniq brand will change the paradigm of EV customer experience. With a new emphasis on connected living, we will provide electrifying experiences integrated into an environmentally friendly lifestyle,” said Wonhong Cho, Executive Vice President and Global Chief Marketing Officer at Hyundai Motor Company.
Ioniq’s first three BEVs will be built on a new platform that Hyundai is developing, called the Electric Global Modular Platform, or E-GMP, which it says is very flexible in terms of body style and interior design. We can probably expect these cars to be built in serious volume; Hyundai Motor Group (which also includes Kia and Genesis) aims to sell 20 million BEVs a year by 2025. In the same year, it also plans to sell more than half a million hydrogen fuel cells.
Image listed by Hyundai
