Ubisoft entered the generous market yesterday with the full-blown battle Hyper Scape, a new first-person shooter that promises a unique twist on the volume formula. Prior to its release, the game looked like it had the potential to be a big hit on Twitch, even topping the streaming giant’s most viewed charts the day it was announced and its technical test went live first. Unfortunately, the hype for Ubisoft’s futuristic free-to-play game has dropped significantly, as it now attracts abysmal viewership just a day after release on console and PC.
As of this afternoon, Hyper Scape has more than 240,000 followers and only 11,000 viewers who vote to see different content creators stream it live. (Compare that with Fall Guys, another battle royale game launched last week that has more than 311,000 active viewers and 431,000 total followers on the platform during the day.) Hyper Scape‘s other competitors – Fortnite, Apex Legends, Call of Duty: Warzone, en PlayerUnknown‘s Battlefields – millions of followers and hundreds of thousands of viewers have voted on a regular basis.
Ubisoft had big streaming plans ahead Hyper Scapealso in the hope that it may compete with the most popular titles on Twitch. Prior to its release, Ubisoft announced that it was working on special Twitch integrations for the game, allowing viewers to decide random card events that temporarily affect an active game from a streamer, such as infinite ammo or low gravity. The same kind of integration would also allow streamers to set up directly and participate in contests with their viewers.
It is not clear what causes such low viewership Hyper Scape; it can be a number of factors such as oversaturation in the battle generous genre and stiff competition from games like Fortnite en Call of Duty: Warzone, who often release new content to hold back players. Perhaps Shroud’s return to streaming exclusively on Twitch is another contributing factor. The popular streamer once had more than 500,000 people watching after his return to play Riot’s new tactical shooter Valorant.
Ubisoft is no stranger to growing its games over time. The company turned around Rainbow Six Siege in a global sports phenomenon over many years and countless updates and expansions. There is, of course, plenty of time for that Hyper Scape to do the same. But given other battle generous hits have seen tens of millions of new players in their first weeks on the market, Ubisoft may be able to get creative in helping persuade everyday players and streamers to make it a shot instead of later.
