Honda suspends its Facebook ads

Honda Asimo

Honda Asimo
Photo: Sling (Sling)

Verizon, Ben and Jerry’s, The North Face and Patagonia said this week that would suspend advertising on Facebook about the handling of disinformation and hate speech on the social network. Today, Honda became the first automaker to do the same.

The campaign, called “Stop hatred for profit” Organized by the Anti-Defamation League and NAACP, among other groups, it is an attempt to deprive Facebook of its largest source of income and to stop enabling a social media company that makes a profit despite being a forum for hate and disinformation.

And while the campaign itself is not everything it appears to be, according to our sister site GizmodoHonda decided this week that it wanted to participate in the action.

Of Ad age:

“For the month of July, American Honda will retain its advertising on Facebook and Instagram, choosing to support people united against hate and racism,” Honda said in a statement. “This is in line with our company’s values, which are based on human respect.”

The move includes expenses for the Honda brand as well as for Acura, Honda’s luxury brand.

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And while that may seem like a big deal, for Honda it’s actually a smaller order than it might be at other companies, simply because for a company the size of Honda the money they are holding is not too much.

Honda is the 33rd largest advertising spender in the country, according to the latest figures from the Ad Age Datacenter.

Honda spent roughly $ 693,000 in the past 30 days on Facebook, according to the digital intelligence platform Pathmatics, which tracks where and how brands spend dollars on advertising. However, unlike its rivals, the automaker significantly cut ad spending on the social media platform in late May, according to Pathmatics.

Still, Honda did not Has to do this, so there is that. In completely unrelated news, Facebook too he said Friday night that he would start marking posts that break his rules. That includes posts by President Trump. Better late than never, I guess.