We already know that the OnePlus Nord won’t launch in the US, and company co-founder Carl Pei recently revealed the reason behind this decision in an interview with Android authority.
Pei believes that since the company is doing well in India already and growing rapidly in Europe, it makes sense to focus on those markets for now. You are pretty sure that the affordable phone will be a success in these regions and that is why the provider is concentrating all its efforts there.
Now Nord is not just a phone but a The entire lineup and while the first phone in the series won’t hit North America, Pei assures fans that later versions will also be released in the US For now, OnePlus is thinking of a smaller beta program in the US. USA
Data from the first quarter of 2020 suggests that the timing could not have been better for the launch of OnePlus Nord in the US.
According to analyst firm Canalys, the $ 300 to $ 500 level accounted for 10 percent of smartphone sales in the US in the first quarter of 2020. The $ 200 to $ 600 level was actually witness an annual decrease of 4 percent. Based on these figures, it appears that entry-level phones and flagships are better than mid-range phones in the U.S.
However, the economic landscape has changed in the country in recent times, and reports claim that many consumers are considering giving up smartphone purchases this year or not upgrading to a premium phone at least due to financial constraints.
There is already an indication that consumers are increasingly interested in affordable phones in the United States. For example, in the first quarter of 2020, the A series was Samsung’s top sales driver in the US, and the A10e and A20 were one of the best-selling devices.
OnePlus is growing in the U.S.
Counterpoint chart showing smartphone sales in the US
Counterpoint Research data shows that OnePlus was the only smartphone maker that managed to increase its market share in the first quarter in the United States, thanks to its 5G phones at competitive prices. Others, including Apple, Samsung, and Google, saw their shipments drop.
Therefore, it is clear that this year, consumers in the United States are cutting their budgets due to the pandemic, and OnePlus Nord could be missing an opportunity here. At the same time, the company may not receive a strong response in India this time, since it comes from China. Following a recent deadly standoff, things are sour between the two countries, and analysts believe this represents a threat to Chinese sellers. India has already banned 59 Chinese apps.
The phone is likely to be released in India on July 10. So far OnePlus has only confirmed that it would work with the Snapdragon 765G chipset, which guarantees 5G support. Thanks to promotional videos and an avalanche of leaks that preceded the marketing campaign, we expect a piercing screen with two selfie cameras and a rear quad camera setup.
