Mulan comes to Disney + on September 4th, and if it does, it will bring what could be a major change for the future of these streaming services. Unlike all the other stuff on every other streaming service (not counting new stuff you have to rent on Amazon), Mulan will carry a $ 30 price tag. But what does that mean? How will it work? Is this an expensive rental like when Birds of prey landed on VOD services a few months ago? Keep holding Mulan once you pay for it?
Well, as it turns out, MulanThe launch of Disney + will actually be a bit complicated – or at least more complicated then going to a theater or buying a DVD. For starters, you must be a Disney + subscriber to access the movie at the same time, and it will be housed in a separate “Premier Access” section. Also that fee of $ 30 is on to keep the movie, so it is not expensive hair, but you only have to “keep” it as long as your Disney + subscription remains active. When you sign up for Disney +, buy Mulan, and then cancel Disney +, you can not watch the movie. In essence, you can think of Mulan as its own higher tier of a Disney + subscription where you pay a one-time fee and the only benefit is that you should see Mulan. You do not buy or rent Mulan, you unlock a new feature in another thing you already pay for.
It’s an interesting strategy that could only have come from this dumb coronavirus year, because people would not stand for it if they could actually go to theaters (which, in case you have not heard, is something you should not do), so it will be very interesting to see how this works. If it’s a flop, we’ll probably see Mulan stream for free sooner rather than later, but if it’s a wild success, now, Disney just posted its first quarterly loss in almost 20 years and could probably use some cash. We do not know for a fact that Disney will continue to charge unlimited amounts of money so that people at home can watch new movies on the streaming service that they have been paying a month fee to use, but … yeah, Disney will do it for sure if people are this. And if Disney does, other streaming services will want it too. Then we will have figured out pay-per-view.
[via The Verge]
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