Apple has definitely approved HEY on the App Store! No IAP, no 30% cut, but we’ve opened the door to a free temporary address service and use the same app for work accounts. I am so incredibly relieved! And now HEY is open to EVERYONE! No invitation code needed 🎉❤️ https://t.co/J7OCCTFX2Z
– DHH (@dhh) June 25, 2020
Hey it is now open to everyone and does not require an invitation code. The app promises a more organized approach to email, for $ 99 per year. But perhaps most importantly, Hey is an example of how developers can avoid paying Apple 30 percent of subscription and IAP fees.
“I hope this paves the way for the approval of other cross-platform SAAS applications as well. There is still a litany of antitrust questions to answer, but legitimately things got a little better. New policies, new precedence. Apple took a big step forward, ”Hansson tweeted.
The European Commission recently launched two investigations into the App Store and Apple Pay into its rules that require developers to use their own in-app payment and purchase system. That investigation was spurred by Spotify’s complaint, but the debate over whether the App Store is fair is not new. Apple may appease some developers by allowing them to follow the Basecamp example and offer free trials instead of IAP.
