He has a new album, he’s back on ‘Idol’ and now he’s joining an iconic underwear brand.
Luke Bryan got a little nervous when his wife, Caroline, opened a package of underwear that Jockey sent him.
The country couple, recently announced as ambassadors to the market, unboxed some jockey goodies for a comic campaign spot – and although Bryan insists he ‘worked’, he wasn’t so sure about the thong.
“Here’s your new go-to,” Caroline teased her husband, holding on to a dress that would not leave much to the imagination.
“This is a prank, this is what it is,” he shot playfully back into the clip, which was filmed in Nashville. (For the record, Bryan was all smiles about wearing the boxer shorts.)
On Instagram, where the couple shared the video on Friday (August 21), Caroline shrugged, “Luke’s ‘ass’ was always famous and now it’s covered in @jockey. “
In a statement issued by Jockey, Bryan commented, “This partnership with Jockey, and why I’m so proud of it, just feels like such a natural combination of our family and what our family is about. Jockey is so ‘ a strong family business and we are just excited to be together with such a successful company for so many years.The clothes that Jockey makes, the comfort and the quality, and how they stand behind, are so important to us. “
“Luke and Caroline are a great fit for the Jockey brand as their focus on family, dedication to caring for others and playful sense of humor align perfectly with our brand values,” said Chris Smith, senior vice president of Jockey, DTC and chief marketing officer , sei. “We are proud to be able to work with the Bryans and highlight the impact this all-American couple has on families and a younger generation, and to strengthen the ‘There Only Only Jockey’. It also does not hurt that Luke has an affinity has for the classic white Jockey® T-shirt – an iconic staple in American culture. “
Check out their fun Jockey ad here.
