Handmade Gibbits for Crocs are popping up on Instagram


A lot of budgets look well stuffed in a pair of crocs. You don’t expect weird things, like Ramen’s mini plastic bowls, beaded butterflies, or, like Jillian Maddox’s, a pile of pistachio green foam with cherries on top. Maddox began selling it on the Crocs-specific term Gibbitz for jewelry that sticks to shoe holes for decoration, as part of its 323 apparel line. She recreated the already fallen material – the foam she uses to make headbands, fake cherries and seashells – and the design that makes the charcoal look like a Rebel Sunde ended.

“I have sold more [Jibbitz] More than anything else I sold this year, which is really weird and funny and exciting, ”says Maddox. She estimates she sells about 100 total pairs in three months before she stops taking biases to complete the design.

Many artists have added Gibbitz to their inventory this year, largely thanks to Instagram drives interested in it. There are over 105,000 posts on Instagram on the #Gibitztag where the manufacturers show how they have made the shoe their own From us Customization for full stuffed shoes with chains on top. Some manufacturers design their Gibits from scratch, while others want to show off their deck-out shoes with pre-made accessories or how they put different types of trinkets and Gibits together to create a whole new crochet.

Epidemic comfortable leisurewear is this year, and Crocs is becoming the shoe of the moment. The New York Times Crocs’ sales rose 48 percent in September this year compared to 2019, and Crocs says its revenue reached new records in the third quarter. GQ And The cut The shoe was stylish and nice, and Instagram-focused creators like Justin Bieber, Bed Bunny, and Nicole McLaughlin introduced their own limited edition collaboration with the brand. Crocs are also for sale, graded, resale platform, above 100. These clogs could really become popular in 2020, mainly cool people wear them and it teases the drops of special celebrity shoes.

It’s Gibbitz Accessories, however, it makes shoes popular, and Crocs says revenue from jewelry sales has doubled in the last quarter. Crooks, the corporation, sees Gibbitz as a simple emergence. “The reason we love Gibbitz, because they are from a high period, is that they can really make a good customer engagement and they sell clogs,” CFO Anne Mehlman said in the earnings call. “It’s our unique way of truly personalizing the way we resonate with the customer.”

All of the limited edition collaborations have unique gibbits, such as flashlights on McLaughlin and glow-in-the-dark charms of rope and bed bunnies. Crocs also continues to introduce new Gibbits in its arsenal, some of which also promote Black Live Matter Movement. People are still searching for third-party creations, however, to really support the designers to find Gibbitz that suits their interests or what they enjoy. Manufacturers who sell gibbits on their own, jewelry is a more affordable way to show off their designs, especially when everyone wants to be at home and stay comfortable.

“A lot of people who shop with me can’t really afford a pair of 800 pairs, but they can put a set of 40 40 per shoe that they can wear that looks really expensive and special,” says Madocks X. “I think that’s part of why he’s doing really well.”

Carly Holtingsier, who designed under the Sparkle Diva brand, got her first pair of crocs for her birthday this year and she was hooked. She couldn’t stop wearing them, although she was a little polite to her taste, so she whipped her bead, Strongry Pom-Pom Gibbitz. They sit on the top of the shoe and result in something like a disco effect, or a swaying hair on someone’s tingling tingling tingling tingling tingling tingling tingling tingling tingling tingling tingling tingling tingling tingling tingling tingling tingling tingling

“I was, ‘Oh God, I need to throw some Sparkle Diva homemade Gibbitz, so it kind of went from there,'” he says. “I get a lot of admiration in them from every area of ​​life, especially because people can hear me walking and they will walk around and see my shoes and they are like, ‘Oh my God, I love that.’

Holtzinger says her charms have not been very successful, although her Instagram post showing them is her most popular. She considers her Gibbits a special product, really just for people who are willing to sound with beaded pom-poms and draw more attention to their crocs. (Crocs does not consider creators using the term Gibitz to promote their products, but the company did not respond to a request for comment.)

“I have a few orders, and I’m sure a lot of friends have reached out to me and it’s going to be, ‘Oh my God, I’ve bought my first pair of crocs I’m obsessed with,’ so I don’t think it’s my most popular product , But there’s a definite interest in it and I think it’s a fun innovation created for me, ”he says.

Meanwhile, Susan Korn, a well-known designer for her beaded bag named Suzanne Alexandra, posted an image on Instagram of her “shoe tzotchecks” showing glue-on bead butterflies and other clutter around her studio. Mostly loved it. One person commented, “I don’t trust soldiers but I think this is me.” Korn says Crocs arrived almost immediately to discuss a possible collaboration.

She says, “The plan is to … make jewelry for the shoes and then embellish this very casual, utilitarian shoe into something that’s almost like fashion, and really shiny and fancy and beautiful.” “They’re purposely ugly shoes, they’re shapeless, they have holes in them, etc., so it takes something like a potato and makes it shine.”

These designers, who focus on creating handmade jewelry to get into shoes, join an army of creators on both Instagram and AT who sell perfectly crafted crocs with pre-made plastic ornaments that are more compatible with the bubbly style crocs created.

Jadin Taylor, 17, of Georgia, who has gained more than 12,000 followers on Instagram since June, sells Assembled Crocs under the name Cozy Creans. It brings together shoes from China, online charms from various places, rhinestones from Amazon, and shoes to shine. People order her crocs so instead of getting a boring pair and customizing their shoes individually, they will receive some that are ready to show off. Taylor says he has sold 200 orders so far.

A suspected epidemic helped Crocs to move on to a new, cooler. But when it comes down to it, will people still want to wear a pair of “intentionally ugly” shoes? Maybe there’s art attached.