Google is doing a test on mobile that some search results are accompanied by a very prominent top section. These Google Search backgrounds are specifically related to queries for “ideas” on mobile.
This morning (via SEO Roundtable), Google Search began testing background headings to guide terms related to “ideas.” This includes, for example: “ideas for Christmas,” “creative ideas,” and even “ideas for ice sculpture.”
In addition to an image that appears behind the search box, the top part of Google Search – which includes the company logo, your profile picture and filter tables – is significantly higher to fully display the background.
This is a pretty bold change that really emphasizes what you are looking for. Google does not normally like its logo, with the exception of Doodles. You can barely see the branding with this design, as it disappears somewhat to make room for the tinted background image. The height means you have to roll more, then this is again already an image-heavy page.
Meanwhile, the ten blue links below are all accompanied by featured images in addition to the page name and description.
These Google Search backgrounds are live on the mobile web in Chrome, but not the Google app for Android or iOS. This A / B test is not widely used.
More about Google Search:
FTC: We use revenue-generating links for auto-affiliate. More.
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