In April last year, YouTube TV raised its monthly fee to $ 49. The cable cut subscription will soon cost $ 64.99 for everyone, but Google is working on “new flexible models.”
That new price is effective today for new members. Existing subscribers will have “changes reflected in their subsequent billing cycle beginning July 30.” According to Google, this $ 15 jump reflects the “rising cost of content.”
We do not make these decisions lightly and realize how difficult it is for our members. That said, this new price reflects the rising cost of content, and we also believe it reflects the full value of YouTube TV, from our breadth of content to the features that are changing the way we watch live TV.
Recognizing how this will upset people, the company said it is “working to build new flexible models for YouTube TV users, so that we can continue to provide a robust and innovative experience for everyone in your home without the commitments of television. traditional”.
No further details or a timeline were provided today, but hopefully this will allow users to choose which channels they want and not deal with the increasing bloat and price.
Meanwhile, to soften the blow, YouTube TV today adds the ViacomCBS family of channels: BET, CMT, Comedy Central, MTV, Nickelodeon, Paramount Network, TV Land, and VH1. BET Her, MTV2, MTV Classic, Nick Jr., NickToons and TeenNick will arrive at a “later date”.
Google also detailed work on a feature that allows it to “jump to multiple segments within selected news shows,” similar to key plays in sports. This is available now on TV screens and soon on mobile devices.
This occurs when the service celebrates its third anniversary and now it has more than 85 channels in addition to plugins such as HBO Max.
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