Google pays ult 8-12 billion annually to become the default iOS search engine

According to reports, the U.S. Department of Justice, U.S. Apple is targeting a lucrative deal between Paul and Google as part of the government’s biggest antitrust case. The New York Times.

On Tuesday, the Justice Department filed an antitrust case against Google, claiming that the Mountain View-based company uses hostile and exclusive practices in search and advertising markets to maintain an illegal monopoly.

In 2017, Apple Play updated the agreement to keep Google’s search engine as a precalculated option on Apple Plus devices. The New York Times Apple Plus earns થી 8 billion to દર 12 billion a year in exchange for making Google the default search engine on its devices and services, including the iPhone and Siri. Google is believed to be the largest payer to anyone, and accounts for 14 to 21 percent of Apple’s annual profits.

Prosecutors claim the deal represents an illegal tactic used to protect Google’s monopoly and deterrence competition. According to the Justice Department, nearly half of Google’s search traffic now comes from Apple Pull devices, and the prospect of losing a contract has been described in the company as a “horrible” and “code red” scenario. Google’s search traffic is integral to its business model due to its advertising systems.

Apple Pal is similarly under fire for facilitating anticoptive behavior by accepting deals and making more money with regular renewals. Although the two companies are rivals in Silicon Valley, the deal is believed to be part of a “potential union of competitors.”

The Justice Department’s complaint cites a 2018 comment by a senior employee of Apple Pal that “our vision is to act as a company.”

Legal intervention poses a risk to a significant portion of Apple’s revenue, but it’s a big risk for Google, which is probably no way to replace lost traffic. The New York Times It is speculated that such a break would force Apple to acquire or create its own search engine, which in turn could pose an even greater threat to Google.

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