Alex Mosed, Apple’s CEO, says DOJ’s lawsuit against Google is “flawed.”
Many private publishers have filed two anti-trust lawsuits against Google this week as the company continues to investigate its advertising and search systems.
Dozens of state attorney generals and the Justice Department, led by Colorado Attorney General Phil Weiser and Texas Attorney General Ken Paxton, filed two separate antitrust complaints against the tech giant on Thursday and Wednesday, respectively.
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| Alphabet INC. | 1,726.22 | -14.29 | -0.82% | |
Sweepstakes Today is one of four companies that have filed two private lawsuits, which Reuters published online against Google, alleging that the tech giant violated the Sherman Act by displaying monopolistic behavior through its digital ad sales.
Today, publishers, including Sweepstakes, have significantly reduced their revenue as Google increasingly uses its monopoly to generate digital advertising revenue. .
Google’s headquarters in Mountain View, California (AP Photo / Marcio Jose Sanchez, file)
He added that “lawsuits filed by private lawsuits and enforcement actions by the federal government and most states should put an end to this market abuse.”
Google declined to comment on the two private lawsuits.
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Sweepstakes Today is a publishing website that catalogs sweepstakes events taking place across the country so people can easily apply to win prizes.
The company says it made about 150 150,000 a year for about 10 years before 2012, when Google “began to integrate different markets, both through acquisitions and vertical integration, simultaneously forming an advertising online advertising market, outpacing competitors.” Were and became direct horizontal rivals. Reads “complaints from publishers like Sweepstakes Today.
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The complaint accuses Google of making it almost impossible for publishers to do business with smaller advertisers than competing with Google.
“Google is now in an unusual position to represent both buyers (advertisers) and sellers (publishers), while also having control over the exchange (which sets the auction and pricing rules) through which they approach, promoting and empowering Google. Advertising biases the auction rules and prices in its own favor, which it has been doing for many years, ”the complaint states.
A Google app in Baltimore. (AP Photo / Patrick Semensky, file)
In other private lawsuits, Genius Media Group, The Nation and The Progressive have also accused Google of violating the Sherman Act by releasing rivals while earning millions of dollars from its digital ad sales.
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“Google’s ad server – the software or code that advertisers use to make decisions about advertising – brings anti-competitive rules and practices that publish the channels through which publishers sell their ad placement inventory.”
Anti-trust cases brought against Google by the state’s attorney general and the Department of Justice also claim that Google violated the Sherman Act.
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Google Search has prime placements on more than ari0 web browsers, including Google Chrome and Safari, the most popular web browser in the United States, according to an anti-trust complaint filed against Google by 38 attorneys on Thursday.
It also says that Google pays Apple Paul 8 8 billion and 12 12 billion annually under the agreement, “a significant percentage of Google’s search advertising revenue generated on Apple’s personal computers.”
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| AAPL | Apples INC. | 126.66 | -2.04 | -1.59% |
Google U.S. Does 90% of all internet searches in; By comparison, according to the claim, no other competitor like Bing, U.S. The Internet does not make more than% of searches, and its advertising revenue has increased by 30,000% in the last decade. The company’s share in the search engine market has not fallen below 85% in 10 years, the complaint says.
Colorado Attorney General Phil Weiser is speaking during a news conference in Denver. (AP Photo / David Zalubowski, file)
Adam Cohen, Google’s director of economic policy, responded to a federal lawsuit released Thursday in a blog post defending its search product.
The company said the lawsuit seeks to change Google’s search to “show middle-line intermediaries instead of direct engagement with businesses,” citing the fact that Google connects users with more than 120 million global businesses.
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“We know that scrutiny of large companies is important and we are ready to answer questions and work through the issues. But this lawsuit seeks to rediscover the way in which Americans are deprived of helpful information and the ability of businesses to connect directly with customers.” “We will look forward to taking the case to court,” Cohen wrote.
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Google also told Fox Business that Paxton’s claims were “unsubstantiated” in a complaint released Wednesday citing recent reductions in ad tech prices and fees, noting that they would “defend themselves against baseless claims in court.”
