If you squint enough at the press photo above, you’ll notice that the Wrangler name appears on the outer sidewall of the tires, the brand of the Goodyear tire line that will come equipped on some versions of the Ford Bronco 2021. That name doesn’t. It will be there when the cars are shipped, Ford said this week, because Jeep.
Motor1.com reported yesterday that Wrangler would appear in its place on the inner side wall, because Ford couldn’t bear to remind people that there is a competitor for the Bronco.
Ford confirmed this to Motor1.com, and spokesman Sam Schembari said: “[The Wrangler name] it will be removed from the side wall of the Goodyear on the outer side. Bronco customers won’t see it unless their tires are outside the vehicle and the inside is visible. ”
Why not completely remove the word? According to Schembari, it is because the Wrangler’s name “is still part of [Goodyear’s] aftermarket brand. “
Some trims on the Ford Bronco 2021 will ship with Goodyear’s Wrangler, while others will use Bridgestone, General, and BFGoodrich tires. In particular, the 35-inch wheels, which Ford says are “first segment,” will be Goodyear. Goodyears will go on top-tier Sasquatch, Wildtrak, and First Edition trims, and optional on Badlands.
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Goodyear’s Wrangler series of tires has been around for decades, but this is one of those name-brand things that feels completely inconsequential and to be expected as it’s the kind of thing that would probably be just fine as it is, but it’s also the type. of things that would require too many silly explanations.
Now, if only Bridgestone decided to equip the Bronco with its new line of quality tires called Jeep, if General decided that now was the time to implement its new Cherokee line, and if BFGoodrich decided that this was the perfect opportunity to present its line of Gladiator- called rubber, we’d really be getting somewhere.
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