Geffen Records Named Industry Veteran Nicole Bilzerian The newly created position of executive vp was announced on Wednesday (July 15). Bilzerian will oversee and expand label marketing operations alongside executive vp / GM Lee L’Heureux, who came to the company earlier this year.
Bilzerian joined the marketing department of Interscope Geffen A&M in 2013 and was eventually promoted to senior vice president / head of urban marketing. She began her career at Jive Records in 2004. She was named for BillboardList of 40 under 40 in 2018.
Geffen relaunched in 2017 and has recently been successful with partners such as Rod Wave and Lil Durk of Alamo Records, along with artists such as JI and Anne Marie, whose Marshmello collaboration “Friends” peaked at number 11 on the Billboard Hot 100 in June 2018. Last year, President of Geffen Neil Jacobson He resigned from his position to start his own management, publishing and recording company, Crescent Drive Productions.
“In the past 7 years, Nicole has proven to be an invaluable part of the Interscope team,” said Interscope President and CEO Geffen A&M, John Janick, in a sentence. “We hope that Nicole brings her marketing expertise and deep relationships within the industry to Geffen, a label that continues to be an important launch pad for artists and associations.”
Bilzerian added: “In the past six years I have had the honor and pleasure of working with one of the most talented marketing teams in the business. I look forward to expanding the marketing operations in Geffen and working alongside Lee to support the vibrant list of etiquette and a growing list of various associations. “
